TRUE PATRIOT
LOVE
Canada’s foundation for the military community, working to support military members, Veterans, and their families at every stage of their journey.
THE MISSION
In collaboration with the True Patriot Love Foundation, we launched and branded a Tribute Dinner Gala to raise funds and awareness in support of Canadian military members and their families.
The targets: Corporate business leaders and everyday Canadians.
THE INSIGHT & SOLUTION
60% of medically released military personnel have permanent physical and mental health limitations. To break the toughness barrier between the military and civilians with the unifying anthem: “Even Heroes Need Heroes.”
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True Patriot Love Tribute Dinner collateral include: announcement poster, event program, signage, video identity, menu and
donation card.
CALLING ALL ARTISTS
To engage the creative community, a silent auction was held featuring military helmets designed by artists from across Canada to raise additional funds.
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THE IMPACT: over
$2 mILLION in ONE night
Since its inception in 2010, the True Patriot Love Annual Tribute Dinner has raised over $24 million to support Canadian military members, veterans, and their families.
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Image below: My helmet design for silent auction and dinner table centrepiece. A tree is planted in honour of a service member.
