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JOE BOXER
This iconic Canadian brand was due for a refresh. From social engagement to underwear print design, the client was game for anything.

IG rebrand
It's fun-derwear! Reviving the cheeky humour to win back fans.
Result: Over 1,000 followers gained

Eye-catching and fun design to boost engagement and sales.

ECO COLLECTION
Prints designed by me. Made from recycled water bottles, these styles made a big splash.

PACKin'
Custom window diecut created to echo the water bottle materials used for the underwear.

magically delicIous
Playful print design based on a childhood favourite cereal.

APRIL'S COOL
Invisible underwear launch teaser – bare with us (sorry!)
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