JOE BOXER

This iconic Canadian brand was due for a refresh. From social engagement to underwear print design, the client was game for anything.

IG rebrand

It's fun-derwear! Reviving the cheeky humour to win back fans.
Result: Over 1,000 followers gained

Eye-catching and fun design to boost engagement and sales.

Prints designed by me. Made from recycled water bottles, these styles made a big splash.

Custom window diecut created to echo the water bottle materials used for the underwear.

Playful print design based on a childhood favourite cereal.

Invisible underwear launch teaser – bare with us (sorry!)