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National advertising challenge
THE BRIEF
Online hate toward women is just as harmful as hate in real life.
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THE INSIGHT
1 in 5 women experience online harassment in Canada.
88% of people in Canada believe we need to make changes so online spaces are safer for everyone.
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THE SOLVE
A collaboration with grammarly to pre-emptively flag an abuser’s derogatory comment before they post them.
THE BRIEF
​Campbell's Chunky: Soup That Eats Like a Meal.
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THE INSIGHT
College students are strapped for time and money when it comes to eating right.
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THE SOLVE
Position Campbell's Chunky Soup as a good alternative to fast food.
Awarded NAC Honourary Certificate. Campbell's client bought concept for a print execution.
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