In collaboration with the True Patriot Love Foundation, we launched and branded the Tribute Dinner Gala – an event designed to raise both funds and awareness in support of Canadian military members and their families. Together with the Creative Director, I helped conceptualize the signature silent auction, featuring artist-designed helmets from across Canada.

The Targets: Corporate business leaders and everyday Canadians.

The Strategy: Bridge the gap between civilians and the Canadian military with the theme – Even Heroes Need Heroes.

The Results:
Silent auction raised $113,635.
Grand total of over $2 million in one night.
Since its inception in 2009, the True Patriot Love Annual Tribute Galas have raised over $27 million to support Canadian military members, veterans, and their families.