Senior Art Director

• Leading creative direction for integrated CRM campaigns across email, digital, social, direct mail, and in-store touch points

• Forward-thinking creative exploring AI-driven design tools (Adobe Firefly, Midjourney, ChatGPT Prompts) to enhance ideation, production speed, and innovation

• Translating marketing strategies and data-driven insights into compelling, customer-first creative solutions

• Mentoring and guiding junior/mid-level Art Directors and Designers, providing constructive feedback and elevating their craft

• Developing and maintaining brand XD libraries for Bell and Virgin Plus, ensuring visual consistency across digital platforms

• Partnering with Copywriters, Strategists, and Account Leads to ideate and execute engaging concepts that drive measurable customer engagement

• Overseeing end-to-end creative process: from initial concept and presentation, through design execution, to production delivery

• Presenting creative work to internal Senior Team, articulating rationale with confidence and clarity

• Managing multiple campaigns and priorities, balancing creative vision with deadlines and budget constraints

• Collaborating with Developers, CRM Specialists, and Data Teams to optimize personalization, segmentation, and automation in design

• Championing accessibility and inclusivity in all creative outputs, ensuring compliance with WCAG  standards and Accessibility for Ontarians with Disabilities Act (AODA)

• Fostering a culture of collaboration, innovation, and excellence within the creative team and across the agency

 

Highlights:​

• 2025 Big Brothers Big Sisters  Corporate Champion - JAM CRM

• 2024 International Echo Awards - Silver for Best Use of MarTech & Gold for Best Data Marketing for MailMax powered by JAM CRM

• Help establishing the JAM Charitable Foundation

Art Director

• Specializing in impactful direct mail formats

• Adapting mass creative assets into different formats for digital, social, print, and OOH

• Demonstrating strategy in upsell, cross-sell and retention letter and FSI (Free Standing Insert) mailing

• Working closely with Production and vendors to ensure quality and accuracy

• Checking hard copy proofs for English and French versions

 

Highlights:

• 2014 CASSIES Bronze - Joe Boxer Rebrand

• 3 Joe Boxer underwear designs went into production

• Bell FSI creative adapted by mass agency Leo Burnett – a first in agency history

Intermediate Art Director

• Collaborating with Senior Art Directors, Copywriters, and Strategists to concept and execute integrated campaigns across digital, social, experiential, and traditional
  print media

• Translating creative briefs into compelling visual ideas that engaged target audiences

• Designing layouts, storyboards, mockups, and polished presentation decks for client and internal reviews

• Supporting new business pitches with strong visual storytelling and creative concept development

• Partnering with production teams, photographers, and videographers to art direct photoshoots, video content,
  and activations

• Maintaining and improving brand identity systems while ensuring creative consistency across channels

• Presenting creative work to internal stakeholders and clients with confidence and clear design rationale

Highlights:​

• 2011 Canada Cannes (NAC) – Honourary Certificate
  (Comp idea purchased by Campbell's)

• 2010 CMA Gold - Best Pro-Bono Campaign for True Patriot Love Foundation

• 2008 Applied Arts Short List - Inside Out Film Festival identity promotion