NAC is a brief-based competition amongst creative teams who are given carte blanche to create big ideas for North America's biggest brands and charities.

The Client:
Canadian Women's Foundation

The Brief:
Online hate toward women is just as harmful as hate in real life.

The Insight:

1 in 5 women experience online harassment in Canada.
88% of people in Canada believe we need to make changes so online spaces are safer for everyone. 

The Solve:
A collaboration with grammarly to pre-emptively flag an abuser’s derogatory comment before they post them.