To create a premium gift for clients that showcased JAM’s CRM capabilities, we designed an elegant advent calendar – each day revealing a surprise. It offered a thoughtful way to appreciate clients while demonstrating the range of JAM’s print expertise.

As Creative Lead on this project, I ensured every detail was considered: from ideation and mock-ups through paper stock sourcing and assembly. Each embossed, snowflake-adorned box was hand-delivered and customized for individual clients, with the strong response leading to new direct mail opportunities.