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Toyota

Project type

Toyota Connect

Award

2025 Reggie Awards - Bronze | Data-Driven and Personalized Marketing

Role

Senior Art Director / Designer

Toyota Connect – its Multi Message Email (MME) program drops every two months – delivering over 7.2 million consumer-centric versions, seamlessly. Modular, high-impact designs put exclusive upgrade offers, accessories upsell and driving tips front and centre. Every message is tailored. Every touchpoint hits. And every send drives big results:

• 2.2x annual spend from owners
• 3x more service visits
•  55% more likely to purchase another vehicle from Toyota

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